Walkers CML, will bring all MTD Walkers PLC subsidiaries under one uniform identity and one umbrella.
The new brand identity would open more opportunities for the Group, while enhancing the corporate identity of MTD Walkers and its subsidiaries, Executive Deputy Chairman, MTD Walkers PLC, Jehan Amaratunga told the 162nd anniversary celebrations at Hilton Hotel.
“As one of the reputed and diversified holding business groups in Sri Lanka, we are proud to unveil our new brand identity. We have consolidated two of our strong brands and have rebranded as Walkers CML, bringing all our subsidiaries under one umbrella,” he said.
“This will open new opportunities and enhance the corporate identity of MTD Walkers PLC and our subsidiaries, while building on the strength of our illustrious past. ‘Walkers CML’ will represent us in the diverse Sri Lankan business arena, while characterising and defining our service quality and excellence to all stakeholders,” Amaratunga said.
“The aim of this initiative was to reinforce Walkers CML as the preferred partner in infrastructure development and engineering industries. This will help a person to identify the diverse variety of projects carried out by the Group and have confidence that the project will be implemented in an efficient and safe manner according to world-class standards,” he said.
Since 1854, the brand Walkers has extended its expertise in sectors such as civil, marine, mechanical, electrical engineering work, piling, power generation, and manufacture of tea machinery. With infrastructure development and growth poised to become a national priority, people will become increasingly aware of the company’s direct impact on the county’s economic growth and thereby their lives, he said.
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